Industry Insights
G2 Voices
Tech Signals
Resources
- Editorial Guidelines
  Learn about our contributor guidelines, process, and timeline.
- Our Writers
  Meet the people behind the words.
- Submit a Pitch
  Use this easy form to submit a content idea.
- TechBlend
  A collection of the best tech news and content.
- Glossary Terms
  Define tech jargon and acronyms with our comprehensive glossary.
Bad Reviews
Watch vendors read Bad G2 Reviews, à la Mean Tweets.
Newsletter

Mary Hart

Mary Hart is the Senior Marketing Content Writer at ConnectLeader, a multi-channel sales engagement platform focused on helping B2B sales professionals increase their top line revenue and reduce sales cycle time. Mary also has extensive experience creating marketing and demand gen content.

Contributor Network

Top Line vs. Bottom Line: How to Make Smarter Business Decisions

Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...

Top Line vs. Bottom Line: How to Make Smarter Business Decisions

by Mary Hart

By submitting this form, you are agreeing to receive marketing communications from G2.